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Hi there, I'm Bridget​!
UX Designer | Storyteller | Boston Marathoner
Work
ASICS RunKeeper App
Identifying & understanding a Runner's goal to redesign the onboarding path for the app
My Design Philosophy
Research
What's the goal? Who are we solving for? What are the business goals?
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Dive into understanding the nuances of each challenge.
Set out to connect with the user and understanding their needs & goals
Synthesis
What have I larned?
What assumptions did we prove?
What assumptions were proved wrong?
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I'll pull my notes affinity map and look for themes/new learnings and nuggets that will propel the work forward
Design
What can we possibly create? This is where having an imagination is key to just have fun and use your knowledge!
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With available time I'll go through several rounds of iteration
Test
Without testing an item before launching we run the risk of failure. So gaining accurate user feedback is essential!
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I'll create user tests to confirm which solution can best solve the user's needs.
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This process is never over.
I am always seeking what can be improved!
Life should be full of laughter, great food, friends, family,
a dash of champagne and long runs.
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